Jeffs’ Brands Ltd. (NASDAQ: JFBR, JFBRW) today announced that its wholly owned subsidiary KeepZone AI Inc. has signed an exclusive reseller agreement with DSIT Solutions Ltd., a global provider of underwater domain awareness and acoustic intelligence systems. The partnership is designed to bring advanced underwater security technologies into the Mexican market to combat evolving maritime threats, including drug smuggling and covert attacks on offshore assets. (GlobeNewswire)
The deal marks a continuation of Jeffs’ Brands’ strategic shift from a data-driven e-commerce company into the homeland security and defense tech sector, leveraging KeepZone’s AI and distribution platform to introduce cutting-edge security technologies to government and critical infrastructure customers worldwide.
Addressing Emerging Underwater Threats
As maritime security tightens above the waterline, organized crime groups — particularly drug trafficking organizations — are increasingly exploiting the underwater domain to smuggle contraband and evade law enforcement. Tactics include covert diver operations, hull-mounted cargo packages, and semi- or fully-submersible vessels designed to bypass traditional surface surveillance.
The agreement with **DSIT Solutions — a leader in sonar, acoustic sensing, and underwater domain awareness technologies — gives KeepZone exclusive rights to resell systems in Mexico that detect, classify and respond to concealed underwater activity. These systems are aimed at supporting:
- Detection of unauthorized or hostile divers
- Identification of unmanned underwater vehicles (UUVs)
- Security for ports, anchorages, and coastal infrastructure
- Protection of offshore oil, gas, and energy platforms
- Maritime drug interdiction and counter-smuggling missions
By combining acoustic intelligence with domain awareness tools, the technology helps authorities identify threats that often remain hidden beneath the surface, where conventional radars and patrols can struggle to detect illicit activity. Strategic Expansion in a Growing Security Market
KeepZone’s role will focus on introducing and promoting DSIT’s underwater security solutions to Mexican government agencies, energy operators, and other critical infrastructure stakeholders. The agreement expands KeepZone’s portfolio of AI-enhanced defense and security products just weeks after other strategic reseller deals in the homeland security space.
Alon Dayan, CEO of KeepZone, said that the underwater agreement will help authorities and offshore operators “detect and deter threats operating where traditional surveillance cannot, beneath the surface,” highlighting the importance of securing all layers of the maritime environment.
Broader Context for Jeffs’ Brands
Jeffs’ Brands has been actively pivoting toward the global homeland security sector through KeepZone AI, following a December 2025 distribution agreement with Scanary Ltd. for advanced AI-radar screening systems and a series of other reseller and distribution partnerships. The company’s strategy focuses on multi-layered security ecosystems that integrate AI-based detection, autonomous monitoring, counter-drone technologies, and now underwater domain awareness.
This shift positions Jeffs’ Brands to address a growing demand for sophisticated security solutions amid rising asymmetric threats — from underwater smuggling operations to unmanned aerial incursions — and expands its addressable market beyond traditional e-commerce.
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