The update enhances GetHookd's competitor intelligence capabilities by giving advertisers greater visibility into the Facebook and Instagram ads competitors are actively scaling - a feature, the company says is designed to help media buyers and agencies surface high-performing creative concepts and act on them more efficiently.
More details can be found at https://www.gethookd.ai/
Research from Meta shows that creative accounts for more than half of campaign success, often contributing more to results than audience targeting and other campaign variables. Additional studies conducted with Nielsen and NCSolutions found that stronger creative can increase sales lift and return on investment by between 12% and 47%.
As a result, advertisers are placing greater emphasis on competitor research and creative analysis. However, GetHookd notes that while Meta's Ad Library provides visibility into active advertisements, it offers limited insight into which campaigns are gaining traction, receiving increased investment, or driving meaningful results.
“Creative has become one of the most important variables in campaign performance, but identifying winning concepts still takes significant time and manual research,” co-founder Alex Fedotoff said. “We're focused on helping marketers move from observation to execution much faster.”
As it explains, the Brand Spy feature allows advertisers to easily distinguish between routine testing activity and campaigns showing stronger performance signals, highlighting ads competitors continue to scale and visibility into the landing pages connected to active campaigns.
The update forms part of GetHookd's broader creative intelligence ecosystem. Once users identify a campaign worth studying, they can transcribe video advertisements to extract messaging and calls to action, generate new scripts using AI-powered tools, or create multiple creative variations from existing concepts without moving between separate platforms.
This integrated workflow, GetHookd notes, is intended to reduce the delays that often occur when research, creative development, and campaign production are handled through different systems. Moreover, ads saved through the platform remain accessible even after campaigns stop running on Meta, allowing users to maintain historical research libraries over time.
GetHookd currently maintains a searchable database containing more than 65 million Meta advertisements and serves ecommerce brands, agencies, dropshippers, and performance marketing teams seeking to improve creative research, production, and testing efficiency.
For more information, visit https://www.gethookd.ai/
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